Raceix and Esri Partner To Bring Advanced Situational Awareness Solution To Recreational Boaters And The Marine Leisure Industry



Collaboration Provides Real-Time Location, Vessel Analytics and Critical Data to Boaters and Marine Leisure organisations



Waterford, Ireland - 18th August 2021 -, Raceix today announces a recent partnership with Esri, the global leader in location intelligence, through the Esri Startup Program. The exclusive opportunity provides access to ArcGIS technology to enable Raceix to integrate real-time location, vessel analytics, and critical geospatial data into the company’s connected BoatingOS operating system for recreational boaters.





Aligned to Raceix’s recent partnership with ESA Space Solutions Centre Ireland, at Tyndall National Institute, these combined technologies will deliver an unprecedented situational awareness solution. Raceix, an emergent leader in connected software solutions for marine leisure, will develop its cloud-based system utilising a variety of Esri capabilities to improve the safety of boaters on-water through robust and repeatable, easy-to-use precision navigation routing services for accurate location intelligence informed by citizen science.

Raceix will utilize Esri ArcGIS technology to power new, real-time and pattern of usage insights that enable Raceix to advance vessel safety, rescue operations, boat maintenance, insurance, ancillary product development, and dealership client services.

Precision location and the integrity of the underlying content tied to the location are the most important pieces of information to the ability to navigate with confidence. With over 80 percent of captured data not presently utilised by the marine leisure industry, there is an opportunity to leverage new technologies that improve insights made available to boaters and to the broader recreational industry.

“We are excited to partner with Raceix through the Esri Startup Program, supporting their vision to provide customers with an enhanced marine experience. Having a connected vessel that combines crowdsourced data and insights powered by the analytics available through the ArcGIS system will improve many aspects of the boating experience,” said Guy Noll, Esri Director of Mapping Systems.

“We are driving towards a new industry standard that places emphasis on data integrity and the experience that can be built out around a trusted source. It is imperative we build our solutions on a platform that is both market leading and helmed by professionals whose appreciation for safety and location on-water is shared equally.” said Ross Walker, Raceix CCO. “We are delighted to partner with Esri and to be developing a variety of location based products that will provide a paradigm shift for boaters and for the wider industry. Having a holistic view of usage patterns, activity prompts and incident reporting can improve product sales, encourage new users into the industry and will allow for smarter allocation of resources in future.”

Through this partnership, BoatingOS will soon be integrated with Esri’s ArcGIS and other GIS partners as the operating system is readied for launch in 2022. Esri technology will also support Raceix’s launch of a new carbon offsetting initiative it plans to announce later this year - MèreMer (Mother Sea), Ocean Climate Action Made Simple - that targets both superyacht owners and charter markets as well as recreational boaters.

About Raceix
Raceix is an Irish software company operating exclusively in the recreational marine sector. They are developing a software solution called BoatingOS with the integration of a data collection platform called MarLab (a crowd-sourced floating marine laboratory). This effectively creates a data ecosystem of collection, interpretation, and accessibility - all executed within a live and connected system. At present, only 20% of actual available marine data from international governmental bodies are used in chart plotters, undermining boaters ability to make informed decisions. Raceix works with regulatory bodies to unlock this data for the benefit of users. They aim to make an innovative digital product for the blue economy which will aid EU marine research, help boaters and coastal communities understand changes prompted by climate change, and create high-value jobs. www.raceix.com The company has been identified formally as a high-potential start-up by both the European Union’s ‘BlueInvest’ program, and the Irish Government’s entrepreneurial body ‘Enterprise Ireland’ the Government agency in Ireland responsible for supporting Irish businesses in the manufacturing and internationally traded services sectors.

About Esri
Esri, the global market leader in geographic information system (GIS) software, location intelligence, and mapping, helps customers unlock the full potential of data to improve operational and business results. Founded in 1969 in Redlands, California, USA, Esri software is deployed in more than 350,000 organizations globally and in over 200,000 institutions in the Americas, Asia and the Pacific, Europe, Africa, and the Middle East, including Fortune 500 companies, government agencies, nonprofits, and universities. Esri has regional offices, international distributors, and partners providing local support in over 100 countries on six continents. With its pioneering commitment to geospatial information technology, Esri engineers the most innovative solutions for digital transformation, the Internet of Things (IoT), and advanced analytics. Visit us at esri.com.

Raceix Contact
Ross Walker Email: [email protected]

Esri Contact
Jo Ann Pruchniewski Public Relations, Esri Mobile: 301-693-2643 Email: [email protected]

​ IMAGE: The Ocean Agency